Financial bias: How caution could be affecting your future

Category: News

Research has highlighted how being cautious with pension investment can be as damaging as taking too much risk. In some cases, a cautious approach is appropriate. But, in others, it’ll be the result of subconscious financial bias affecting the decisions we make.

Research from Cass Business School found women are more risk-averse than men. It’s a trend that could be affecting how much women have in their pensions and other investments. The research also found that young people and those that are single are more likely to be risk-averse too.

Professor David Black, co-author of the paper and Director of the Pensions Institute at Cass, said: “Women, because they are more risk-averse than men, would be more comfortable with lower-risk investments. Over a long investment horizon, such as that involved in building up a pension pot, this behaviour has been described as ‘reckless conservatism’ – women with the same salary history as men would, on average, have lower pensions as a result.

“On the other hand, men’s investment overconfidence can lead to ‘reckless adventurism’. This is not necessarily desirable at older ages close to retirement, since there is less time to recover from a severe fall in stock markets.”

What is financial bias?

Financial bias is simply a human tendency that affects our behaviour and perspective. These may be based on beliefs and experiences. In financial terms, bias may affect your ability to make decisions objectively. For instance, you may make a choice based on emotional bias rather than evidence.

Taking the above example; why are women more likely to take less risk with investments? It’s likely that bias is having an impact. Whilst the research didn’t show their personal circumstances, pre-conceived ideas will be affecting some women when they decide how much risk to take.

There are many forms of financial bias that may affect your decisions, including these three:

1. Loss aversion

This is the financial bias that the above research looked at. It’s an emotional tendency to prefer avoiding losses over making gains. Past research has indicated that the pain of losses is greater. As a result, investors may choose lower-risk options than appropriate to avoid this.

Another example of loss aversion is selling stocks to prevent further losses before you planned. Whilst doing so may protect you from further falls, it can be damaging. Selling stocks and shares effectively lock in your losses. Remember, over the long term, investments typically deliver returns.

2. Confirmation bias

Let’s say you’re looking at pension opportunities and decide one option is too high risk. But you decide to do some research anyway. Confirmation bias leads you to seek out information that supports your view. So, you’d discard the figures that suggest it could actually suit you. As a result, research simply backs up what you already believe.

Confirmation bias can lead to a one-sided financial view. It can make it difficult to objectively balance the pros and cons. Being aware of this can go some way to improving your research process, as can working with a financial planner.

3. Herd behaviour

If you’ve ever found your action mimicking those of a larger group, herd behaviour could be to blame. In some instances, it’s right to follow what others are doing. But it should align with your own reasoning, plans and wider goals. With so much noise in investment markets, it can be difficult to focus on what’s right for you.

For example, if markets start to decline, you may pull out investments if others are doing so. This is because you believe that the majority must be right. Yet, their circumstances and aspirations may be very different from yours. It’s important to build a financial plan you have the confidence to stick to.

How can financial planning help?

Working with a financial planner can help you remove some of the bias from decisions. It allows you to view your options through another’s eyes. You may have a clear idea about the best way to invest for retirement, for example. But after talking with a financial planner, you discover that taking more or less risk is appropriate.

Financial bias can also mean making snap decisions. For instance, when the value of stocks begins to fall you may consider selling. Having a long-term financial plan in place can give you the confidence to hold steady. This, in turn, can help keep you on track for your goals.

If you’d like to discuss your financial future, please get in touch. Our goal is to create a financial plan that reflects you and that you have confidence in.

Please note: The value of your investment can go down as well as up and you may not get back the full amount you invested. Past performance is not a reliable indicator of future performance.

What our clients say

Having dealt with various financial advisers in the past, both Gary and Kate give a far more personal service and explain things clearly. They take the time to understand what we want from financial planning and they have the knowledge to advise us in a variety of different aspects. Although we have only been clients from just before retirement, I would have no hesitation in recommending them to anyone of any age and we have absolutely no regrets in switching to Lifeplan.

Colin, Nottingham

A client since 2016

On my first visit to Lifeplan several years ago, Gary took lots of time to get to know my background, my financial objectives and me. There was never any sales push or persuasion to get my business. We’ve always discussed issues; Lifeplan give me options and I decide what to do. I don’t feel any pressure to do anything that I’m not comfortable with. I feel as though we have a personal relationship, rather than just being another business transaction. That's why I’m happy with Lifeplan’s guidance with my life savings.

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A client since 2014

We have been with Lifeplan for a few years now. Kate has been brilliant in helping us understand our level of risk and planning for retirement. Before we spoke to Kate, it was always something we would just say we’d get around to at some point! It’s really important to have a plan and I feel more secure about our finances now.

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Initially we were unsure about contacting Lifeplan, as we were wary that any advice given may not be impartial or even to our benefit. We needn't have worried as we now have every confidence in the planning, investments as well as the will and trust Lifeplan helped us with. It is a great relief knowing we can trust the people dealing with our finances. We are always kept fully up to date and have annual meetings where everything is explained in clear and concise ways.

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I have more in my pot now than when I retired 11 years ago, even though I joined at the beginning of the banking crisis.”

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A client since 2010

As retirement approached, I was uncertain how to proceed. Advice from Lifeplan set us on the right track and we are now enjoying a very comfortable lifestyle. Good advice was provided regarding our wills and Powers of Attorney. We appreciate the guidance given and feel happy and secure in our retirement.

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Lifeplan is an approachable and plain-speaking business. They are always there to help and assist, as well as provide annual reviews of my current finances and what can be changed to benefit me in readiness for retirement.

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Kate is my financial consultant and has put a lot of work into my investments recently, making it very clear how it has been invested and where. This appears to be honest, up-to-date advice from someone who clearly knows the markets. I receive a pleasant, friendly service, in a nice modern office also.

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Gary and Kate have been excellent in understanding our needs and requirements and have given first class advice. They have helped with our financial planning and setting up a trust to ensure our wishes for the future will be met. Nothing is too much bother for them and they provide an excellent service. My wife and I would happily recommend them.

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When I retired, I wanted my capital to work for me. I was looking for a reasonable but realistic return on investment, but without a high risk. Lifeplan have provided me with just that. I have an annual review, where we have a frank discussion about current arrangements and any changes that Lifeplan may recommend. There is no jargon and things are explained in an understandable way. Plus, they are thoroughly nice people.

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Lisa, Newcastle Upon Tyne

A client since 2011

I'd tried several advisers prior to being introduced to Gary and was not happy with their service. Gary was instrumental in organising our pension information, so that we could understand what we were paying in to and why. Sounds easy, but we have had three previous advisers from some of the largest banks that could not do this. Since meeting Gary, we have successfully transferred our pension fund and original property in to a new scheme. In addition to this, Gary has successfully helped our company purchase a new property through our pension.

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A client since 2013

Gary sorted out my pension by tailoring it to my own specific requirements. Until then, it was with large organisations and I really felt out of control with it. He explained technical financial terms well and I felt that he was not happy until he knew I fully understood all aspects of the business. There was no pressure from him and I always felt very confident that he was doing the best he could do on my behalf. He is fully qualified, takes pride in his job and in my opinion is impeccably trustworthy. His team is also very efficient, keeping me advised on all aspects of our business.

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A client since 2009

I was looking for financial planning and not just financial advice. Gary explained options in an easily understandable way and offered an alternative way of looking at the impact on different financial models. Initial advice was exactly what I wanted, and I am satisfied that the options I have now chosen are based on sound advice. I have decided to become a long-term client. What myself and my wife wanted was someone whom we felt we could trust with giving impartial advice on our future financial situation, and this we feel we have achieved with Gary

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I contacted Kate to review my pension arrangements, with a view to changing my then pension provider. She helped and advised me on what I currently had, and helped find something better for my current and future needs. Obviously, it’s too early to say, but Kate clearly explained and showed me on the software what my pension could be like when it comes to retirement under various scenarios.

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A client since 2008

Redundancy required a re-think of my finances and future planning. Gary set up an investment portfolio following a detailed discussion, including provision of advice that met our needs. I am very pleased with the overall return over the last six years, balanced against the level of risk we were prepared to take.

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We made an appointment to discuss the remortgage of properties. Kate understood our requirements and personally sorted the process in a very professional way from the start to a successful conclusion. She dealt with all matters, no matter how small.

Jim, County Durham

A client since 2016

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